Aston Martin Residences Daytona Beach Shores: A New Era of Oceanfront Luxury
Luxury oceanfront living is getting a bold new address on Florida’s east coast. Aston Martin Residences Daytona Beach Shores is an 18‑story, design driven tower bringing the legendary British automaker’s craftsmanship to one of the state’s most historic beach towns, with exclusive sales and marketing led by SERHANT.
A branded residence on the sand
Located at 3411 South Atlantic Avenue in Daytona Beach Shores, this oceanfront development will feature just 86 residences, including two levels of extraordinary double‑height penthouses. Every home is designed to capture sweeping Atlantic views and direct access to the beach.
The project is being developed by Clearwater‑based Valor Real Estate Development in collaboration with Aston Martin, marking the brand’s first residential tower outside South Florida and a major milestone in the northward expansion of Florida’s luxury coastline.
Residences: precision, space, and views
Aston Martin Residences Daytona Beach Shores offers a curated collection of one‑ to four‑bedroom residences, many with additional dens, spread across expansive floor plans ranging from approximately 1,234 to 3,597 square feet of interior living space.
Every residence is crafted with the same attention to detail that defines Aston Martin’s automotive design language: refined lines, warm materials, and a focus on calm, understated luxury. Spa‑inspired bathrooms, integrated smart‑home technology, and floor‑to‑ceiling glass that maximizes the ocean panorama all contribute to a sense of effortless sophistication.
Kitchens are designed for serious cooking and entertaining, featuring premium Gaggenau and Bosch appliances, coveted gas cooking, and custom millwork that blends performance with aesthetics.
Over 45,000 square feet of lifestyle amenities
What really sets this tower apart is its amenity package—more than 45,000 square feet of indoor and outdoor spaces focused on wellness, leisure, and entertainment.
Highlights include:
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Oceanside saltwater pool surrounded by private cabanas, grilling stations, sunken pool lounge, and ocean‑view hot tub.
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Private residents’ beach club with direct beach access and beachfront cabanas.
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Residents’ lounge with bar, private dining and wine room, and sunset terrace with fire pits for evening gatherings.
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Private cinema with individual seating, golf simulator, and game room with billiards and card tables.
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State‑of‑the‑art fitness center, spa, sauna and steam rooms, hot and cold plunge pools, massage rooms, and a Zen garden with yoga terrace.
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On‑site fine dining restaurant, artisan café, and approximately 6,800+ square feet of curated retail at the base of the building.
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24/7 concierge and valet, on‑site parking with EV charging, pet park, and a full suite of hotel‑style services.
This is resort‑level living, but with the privacy and exclusivity of a boutique building.
The location: motorsport heritage meets coastal calm
Daytona Beach Shores offers a unique blend: relaxed, residential beachfront living minutes from some of the most iconic motorsport and entertainment destinations in the world.
From Aston Martin Residences, you’re:
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About 20 minutes from Daytona International Speedway and Daytona Beach International Airport.
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Roughly an hour from Orlando’s world‑class theme parks and Orlando International Airport, making weekend getaways and global travel remarkably easy.
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Positioned on a quieter stretch of beach, but close to dining, shopping, golf, marinas, and the broader Daytona Beach lifestyle.
The project taps directly into Daytona’s deep motorsport history—home of the Daytona 500 and 24 Hours of Daytona—while offering a very different side of the market: refined, design‑forward oceanfront living with a global brand attached.
SERHANT. x Aston Martin: a statement partnership
A development of this caliber demands a sales and marketing strategy to match. SERHANT., the brokerage founded by Ryan Serhant, has been selected as the exclusive sales and marketing partner for Aston Martin Residences Daytona Beach Shores.
This collaboration between Aston Martin, Valor Real Estate Development, and SERHANT. positions the tower as one of the most high‑profile luxury projects on Florida’s east coast, and signals a broader shift: branded residences and top‑tier design are no longer limited to Miami and South Florida—they’re now redefining markets like Daytona Beach Shores.
Why this matters for buyers and investors
For primary residents, Aston Martin Residences offers a lock‑and‑leave oceanfront lifestyle with hotel‑level services, a robust amenity package, and a brand that carries global recognition.
For investors and second‑home buyers, branded residences can offer enhanced desirability, stronger long‑term positioning, and differentiation in a competitive condo market, especially in a corridor that is seeing increased demand for high‑end product but still offers relative value compared to Miami or Palm Beach.
